Since 1994, Joey has been doing Seattle hair. Born and raised in the Roosevelt neighborhood Joey’s been a Seattle guy his whole life. From day one as a stylist, he sought to understand the Northwest client. The person who wants to look stylish without looking fake, the person who wants to look youthful without looking like they’re trying too hard, the person who wants hair that more or less works… right out of the shower (rain or no rain). The salon he went on to create “Hair By Joey” is about substance and nuance not about trendy, not about hype. We are not L.A. we are not New York…heck, we’re not even Bellevue. We’re Seattle…And we love it that way.
V76 blows our minds and rocks our world. Taking men’s grooming beyond American Crew our favorite men’s line delivers consistent, long lasting results with products designed to be intuitive and timeless. High quality components, high performance results. They go in easy, smell great and rinse clean. V76 is simply the best men’s line available for the guy who cares about his hair.
We believe that consumers deserve high-performance products that deliver on their promises. That’s why we love Alterna. Alterna has spent over 15 years developing proprietary technologies subjected to intensive clinical, consumer, safety and in-salon testing. The result is state-of-the-art haircare collections that are a remarkable synthesis of nature & exclusive proprietary technologies such as Enzymetherapy®. This enzyme delivery system improves the absorption of essential ingredients for superior keratin production. Caviar, Seasilk, Bamboo, Kendi Oil & more—these precious, sustainable ingredients deliver pure, powerful benefits.
We love Loma because they are a competitively priced, local company that uses organic ingredients. All of us being good Seattle natives we wanted to keep it local and simple. Based out of Monroe Washington, Loma has been creating amazing hair care products since 1991 and like our men’s line Vaughn, Loma is sourced 100% in the US and still a small company not owned by the big beauty names.
For our large and ever increasing curly clientele, we have added Deva Curl to our high end hair care products. Designed for the specific needs of curly hair, Deva helps us create beautiful, bouncy, luxury looks for anyone who rocks the waves!