Hair Dye

Introducing Opalex: Go Blonder and Stronger than Ever Before

There is one thing our stylists—and the entire salon world—cannot stop talking about: Olaplex. In the beauty industry, we’re pretty used to hearing the words “breakthrough” and “miracle” thrown around, but we’re going to join thousands of other in proclaiming that if your stylist isn’t using Olaplex yet, fire your stylist. Seriously. The creators of …

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