I started cutting hair back in the 90s. Back then, highlights were chunky. Products were harsh. And honestly? We were all kind of guessing.
Today? The techniques are better. The tools are better. The chemistry is way better.
But one thing hasn’t changed: every guest wants a finished look that’s polished and professional.
Whether you’re after natural, sun-kissed tones or bold, eye-catching brightness, everyone agrees on what doesn’t work:
- Brassy artificial colors

- Bright yellows

- Muddy, mushy blondes

Every stylist knows this. So why does it go wrong so often?
Two Things: Skill + Chemistry
Here’s the truth most salons won’t tell you.
Colorists deal with universal laws—no softer than gravity or motion. If you don’t understand the chemistry of lifting and depositing color, you’re winging it.
And winging it? Sometimes it works. Especially if you’ve been coloring for 10+ years and have developed intuition.
But when a newer stylist wings it? That’s when you get orange hair. Or green-tinged grey coverage. Or hair that breaks.
Two specific problem areas:
- Dark hair – It gets stuck in the orange/yellow zone when lifting
- Grey hair – That stubborn silver grabs unwanted drab tones (bluish or greenish)
That’s not bad luck. That’s chemistry.
How Hair By Joey Gets It Right (Prescott, AZ)
We tackle these challenges two ways.
1. Year-Round Advanced Training
Even our most seasoned senior stylists fly in top colorists every year. We use Davines—and we understand it down to the molecule. Our team can get real-time suggestions when a challenge walks in the door.
2. 100+ Years of Combined Experience
When a new stylist joins our team, we don’t throw them in the deep end. We share formulas. Share clients. Share the wisdom we’ve gathered over decades.
Combined color knowledge? Over 100 years.
That level of expertise? You can’t fake it. And you definitely can’t wing it.
Ready to Stop Rolling the Dice on Your Hair?
If you live in Prescott, Prescott Valley, or anywhere in Yavapai County, and you’re tired of wondering if your highlights will turn out right…
Come see us.
Book a free consultation. No pressure. Just honest answers.
Call us: 928.396.1695
Or book your own appointment in about two minutes:
